Experts in Innovative Arts Marketing. Audience Engagement & Psychology Consultants.
Audience Engagement Road Map
Providing medium to large organisations with arts marketing and audience engagement strategic documentation that formally organises the identification and exploration of intended audiences.
The development of a Road Map is a straightforward process that encourages a wider vision of participation, clarifies audience objectives and provides an actionable plan that takes the uncertainty out of audience engagement.
Road Maps are intended as a long-range reference document for the situational analysis and initial research/data collection elements whilst also offering individualised and actionable engagement strategies alongside monitoring planning.
- Support strategies for change.
- Encourage artistic and financial stakeholders, including funders.
- Demonstrate commitment to access/inclusion and artistic value.
- Develop or deepen your audience on limited resources.
- Support funding bids.
Our Audience Engagement Road Maps are the gold standard in audience engagement planning, taking full advantage of our industry-leading Sandbox tools.
Road Map Structure
- Internal Analysis
- Current Audiences
- External Analysis
- Access to Arts/Cultural Funding
- Access to Wider Cultural Audiences/Visitors
- Competitor Analysis
- Tailored research methodologies
- Audience Sandbox
- Identification of audiences
- Building audience profiles
- Overview of reach strategies for segmented audiences
- Overview of the building of arts offers for segmented audiences
- Mapping the audience journey
- Audience Baseline
- Engagement Priming
- Figurative Arrival
- Artistic Exchange
- Figurative Departure
- Marketing Segments
- Market Segment Audit
- Marketing Segment Audit Analysis
- Measuring the Qualities of Market Segments
- Market Segments Diggle Classifications
- Reaching Current Audiences
- Audience & Programme Analysis
- Audience Development
- Strategic Alliances
- Commercial Strategies
- Marketing Activity Action Plan
Measuring & Reporting
- Controls and Monitoring Planner
“Relying on fixed audience segmentation – the round hole that you’re trying to fit your square peg – doesn’t make sense. Rather, determine your own audience sets that are relevant to your work and from which organisation-specific approaches can be determined.
After all, how can 67 million people fit into a handful of pre-defined categories?”.
Disconnected Bodies’ Audience Sandbox
Sandbox is our set of industry-leading frameworks and models designed to provide a complete understanding of arts audience psychology and engagement.
Sandbox’s value lies in the ability to simplify the complex dynamics of arts engagement, allowing cultural organisations to better influence engagement behaviour through the use of the most comprehensive audience profiling available and a fresh approach to an audience’s participation journey.
Developed from collaborations with psychologists, sociologists, arts professionals and over three thousand audience interactions, Sandbox is genuinely becoming a game changer for the wider cultural sector, and is only available via Disconnected Bodies.
Bespoke Audience Research
When commissioned to oversee audience research we look to strike a balance between measurable impact and immeasurable value. We strive to capture, illustrate and interpret the value and impact of your audience’s experience through the use of our Sandbox frameworks in addition to existing data from a number of regional and national desk-based sources.
Although audience research can be time consuming, over a number of years we have distilled down methodologies that largely focus on observational and participatory dialogues and ‘deep hanging out’ through an immersion of ourselves within your culture.
If you believe bespoke audience research would be of benefit to your programme, please message us to discuss methodologies. If a focused two-day workshop of intense data collection would be more suitable, please consider our Audience Voice sessions.
“The voices of the audience are deafening in their absence”.
Book a Free 30-Minute Video Consultation.
A complimentary consultation to discuss your requirements or any current engagement sticking points you may be facing.
We’re happy to provide free guidance that may resolve your questions within the half hour, or happy to discuss how we can work together longer term.