Experts in Innovative Arts Marketing. Audience Engagement & Psychology Consultants.
Audience Profiling for Project Grants
A structured overview that provides you an accessible introduction to audience identification and planning to be used as supporting documentation for project grants of up to £100,000.
Designed to be user-friendly, the document is easily understood and is the ideal first step in ensuring an application demonstrates a project’s public value and its meeting of ACE public engagement objectives whilst comprehensively outlining the engagement approach you’ll take to reach your intended audience.
An excellent tool for those without audience engagement experience, the document encourages funders by demonstrating a commitment to audience engagement.
Profiling looks to meet ACE engagement objectives by exploring the characteristics and psychological make-up of an audience group to ensure the personal, situational, cultural, institutional, and historical factors of that group are addressed. It is particularly useful in showcasing your work as accessible to traditionally unengaged, underrepresented, and discriminated audiences that may have a reluctance towards arts participation.
Moving beyond dead-end data.
It’s a dangerous, ineffective and impersonal approach to be developing cultural experiences based upon census-style data and not recognising audiences as individuals. We cannot, after all, influence an individual’s socio-demographic characteristics.
Grouping audiences solely through demographic data is not only extremely presumptuous of their psychographics but also boarders on prejudice and discrimination.
Allowing the future of the arts to be shaped through such a cold, analytical approach fills us with dread.
“There should be a disdain for reducing audiences’ emotional response to relatively meaningless graphics. [It’s] the age-old adage that anything can be proven with statistics.”
Book a Free 30-Minute Video Consultation.
A complimentary consultation to discuss your requirements or any current engagement sticking points you may be facing.
We’re happy to provide free guidance that may resolve your questions within the half hour, or happy to discuss how we can work together longer term.