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Audience strategy for arts and culture.
The UK’s only arts audience psychology consultants.
The strongest cultural strategies are built on evidence, behavioural understanding and a realistic picture of how communities engage with culture. We help organisations translate audience insight into practical, long-term strategies that strengthen participation, demonstrate impact and support confident decision-making.
INSIGHT
Understanding participation before setting priorities.
STRATEGY
Turning behavioural evidence into long-term cultural direction.
IMPACT
Supporting organisations, partnerships and places to make better decisions.
Winners of the Arts & Culture Social Enterprise Award 2025.
Turning audience insight into confident strategic decisions.
Supporting cultural organisations, local authorities and funding bodies to develop evidence-led audience strategies that provide clear direction, strengthen participation and create practical roadmaps for long-term cultural growth.
WHY COMMISSION AN AUDIENCE STRATEGY?
Connect insight to impact.
Audience development strategies help organisations make confident about who they want to engage, how they’ll engage them, and how success will be measured.
A clear framework for audience development.
Our audience strategy documents provide a structured, long-term framework for engagement, participation and growth, removing guesswork and supporting confident decision-making. Designed to be both practical and funder-ready, they translate insight into a clear roadmap that guides delivery, strengthens reporting and supports future funding.
Understanding your current position
We analyse your context, communities and operating environment to build a clear picture of where you are now, and the opportunities and challenges ahead.
Evidence and audience insight
Using bespoke research and our Sandbox™ tools, we gather and interpret qualitative and quantitative evidence to understand behaviours, motivations and barriers.
Audience psychology and profiling
We develop rich audience profiles and segments based on behaviour and attitudes – not just demographics – to reveal needs, motivations and participation drivers.
Strategic priorities
We identify where you can make the biggest difference, setting clear strategic priorities that align with your artistic or social mission, audiences and financial goals.
Delivery roadmap
We translate strategic priorities into a practical implementation plan, setting realistic timescales, responsibilities and phased actions that enable your organisation to move confidently from strategy to delivery.
Evaluation and success measures
We define success and build a robust framework to track progress, demonstrate impact and support learning, informed decision-making and future growth.
FREE CONsultation
Book a 30-minute
consultation
A strategic conversation about your project, challenge or opportunity.
A strategic conversation
Speak directly with Disconnected Bodies Founder Pablo Colella about your project, challenge or opportunity.
No obligation, just focused, practical advice informed by two decades of research and practice in audience behaviour, evaluation and cultural strategy.
What happens next?
Choose a convenient time and we’ll explore your project, discuss possible approaches and answer any questions about our research, evaluation or strategic planning services.
TELEPHONE
020 3633 7617
Trusted by the cultural sector
Supporting cultural engagement across 200+ organisations, projects and partners
We build long-term partnerships grounded in trust, insight and shared ambition; working with organisations across the UK and internationally to deliver meaningful cultural impact and value.
2025 HIGHLIGHTS
