Experts in Innovative Arts Marketing. Audience Engagement & Psychology Consultants.
“Art without discovery moves nobody; creation must be made accessible for consumption”.
Arts audience engagement consultants for independent artists, arts organisations and artist-run initiatives.
Leading arts audience engagement consultants that support cultural clients with the audience challenges they’re facing.
Advice, research and engagement planning support tailored to meet the requirements of both independent artists and arts organisations of all sizes, either through the completion of full engagement planning documents or by strengthening grant applications with public engagement insights.
As innovators within the culture industry, we align audience psychologies to provide more relevant engagement guidance – to effectively reach and connect with your audience; informing the building of cultural experiences so the public receive maximum value from your work.
Moving beyond dead-end data.
It’s a dangerous, ineffective and impersonal approach to be developing cultural experiences based upon census-style data and not recognising audiences as individuals. We cannot, after all, influence an individual’s socio-demographic characteristics.
Grouping audiences solely through demographic data is not only extremely presumptuous of their psychographics but also boarders on prejudice and discrimination.
Allowing the future of the arts to be shaped through such a cold, analytical approach fills us with dread.
“There should be a disdain for reducing audiences’ emotional response to relatively meaningless graphics. [It’s] the age-old adage that anything can be proven with statistics.”
Disconnected Bodies’ Audience Sandbox
Sandbox is our set of industry-leading frameworks and models designed to provide a complete understanding of arts audience psychology and engagement.
Sandbox’s value lies in the ability to simplify the complex dynamics of arts engagement, allowing cultural organisations to better influence engagement behaviour through the use of the most comprehensive audience profiling available and a fresh approach to an audience’s participation journey.
Developed from collaborations with psychologists, sociologists, arts professionals and over three thousand audience interactions, Sandbox is genuinely becoming a game changer for the wider cultural sector, and is only available via Disconnected Bodies.
“Relying on fixed audience segmentation – the round hole that you’re trying to fit your square peg – doesn’t make sense. Rather, determine your own audience sets that are relevant to your work and from which organisation-specific approaches can be determined.
After all, how can 67 million people fit into a handful of pre-defined categories?”.
Using our game changing approach to arts engagement, we support clients with the audience challenges they’re facing through overarching audience advice and practical arts engagement or marketing planning support that identifies, explores, understand and plans to reach an audience.
We formalise the vision of the relation clients want to cultivate with their audience, including specific roles for the audience and themselves.
Our range of customisable audience solutions have been designed to meet the requirements of both independent artists and arts organisations of all sizes, including the meeting of ACE Project Grant and NPO engagement criteria.
Book a Free 30-Minute Video Consultation.
A complimentary chat to discuss your requirements or any current engagement sticking points you may be facing.
We’re happy to provide free guidance that may resolve your questions within the half hour, or discuss how we can work together longer term.