Experts in Innovative Arts Marketing. Audience Engagement & Psychology Consultants.
A structured overview document that provides you an accessible introduction to audience identification and planning. Designed to be user-friendly, the document is easily understood and is the ideal first step in ensuring a project reaches its intended audience.
Audience profiling sets the foundation for effective implementation of engagement planning and allows for projects with limited resources, including staffing and budget, to achieve the audience reach and depth of experience they aspire to.
Moving beyond dead-end data.
It’s a dangerous, ineffective and impersonal approach to be developing cultural experiences based upon census-style data and not recognising audiences as individuals. We cannot, after all, influence an individual’s socio-demographic characteristics.
Grouping audiences solely through demographic data is not only extremely presumptuous of their psychographics but also boarders on prejudice and discrimination.
Allowing the future of the arts to be shaped through such a cold, analytical approach fills us with dread.
“There should be a disdain for reducing audiences’ emotional response to relatively meaningless graphics. [It’s] the age-old adage that anything can be proven with statistics.”
“The voices of the audience are deafening in their absence”.
Bespoke Audience Research
When commissioned to oversee audience research we look to strike a balance between measurable impact and immeasurable value. We strive to capture, illustrate and interpret the value and impact of your audience’s experience through the use of our Sandbox frameworks in addition to existing data from a number of regional and national desk-based sources.
Although audience research can be time consuming, over a number of years we have distilled down methodologies that largely focus on observational and participatory dialogues and ‘deep hanging out’ through an immersion of ourselves within your culture.
If you believe bespoke audience research would be of benefit to your programme, please message us to discuss methodologies. If a focused two-day workshop of intense data collection would be more suitable, please consider our Audience Voice sessions.
Book a Free 30-Minute Video Consultation.
A complimentary consultation to discuss your requirements or any current engagement sticking points you may be facing.
We’re happy to provide free guidance that may resolve your questions within the half hour, or happy to discuss how we can work together longer term.