Experts in Innovative Arts Marketing. Audience Engagement & Psychology Consultants.
Sandbox (noun): An isolated testing environment providing a tightly controlled set of resources.
Sandbox is our set of industry-leading models and frameworks designed to provide a complete understanding of arts audience psychology and engagement.
Sandbox’s value lies in the ability to simplify the complex dynamics of arts engagement, allowing cultural organisations to better influence engagement behaviour through the use of the most comprehensive audience profiling available and a fresh approach to an audience’s participation journey.
Developed from collaborations with psychologists, sociologists, arts professionals and over three thousand audience interactions, Sandbox is genuinely becoming a game changer for the wider cultural sector, and is only available via Disconnected Bodies.
Moving beyond dead-end data.
It’s a dangerous, ineffective and impersonal approach to be developing cultural experiences based upon census-style data and not recognising audiences as individuals. We cannot, after all, influence an individual’s socio-demographic characteristics.
Grouping audiences solely through demographic data is not only extremely presumptuous of their psychographics but also boarders on prejudice and discrimination.
Allowing the future of the arts to be shaped through such a cold, analytical approach fills us with dread.
“There should be a disdain for reducing audiences’ emotional response to relatively meaningless graphics. [It’s] the age-old adage that anything can be proven with statistics.”
The Audience Engagement Journey
We recognize the complexity of an audience’s engagement process can never be fully captured. That being said, our modelling as been developed from over three-thousand conversations with audience groups and provides us satellite perspective on the journey audiences routinely take.
How to use Sandbox
More than abstract ideas, Sandbox has several practical uses depending upon the intended outcome.
Like a child’s sandbox, the Engagement Journey should be seen as the box (a structure), with frameworks and models being the sand and toys inside, to be moulded and played with.
Each of the 112 frameworks and models have multiple uses depending on the stage of the Engagement Journey being explored.
Book a Free 30-Minute Video Consultation.
A complimentary chat to discuss your requirements or any current engagement sticking points you may be facing.
We’re happy to provide free guidance that may resolve your questions within the half hour, or discuss how we can work together longer term.