Experts in Innovative Arts Marketing. Audience Engagement & Psychology Consultants.
Using our game changing approach to arts engagement, we support clients with the audience challenges they’re facing through overarching audience advice and practical arts engagement or marketing planning support that identifies, explores, understands and plans to reach an audience.
We formalise the vision of the relationship clients want to cultivate with their audience, taking out the guesswork and including specific roles for the audience and themselves.
Our range of customisable audience solutions have been designed to meet the requirements of both independent artists and arts organisations of all sizes, including the meeting of ACE Project Grant and NPO engagement criteria.
What we can do for you
We deliver unique, specific and precise panoramas of your audience to provide you a multi-level perspective on current and future audience engagement and development.
Audience Engagement Road Map
Providing medium to large organisations with arts marketing and audience engagement strategic documentation that formally organises the identification and exploration of intended audiences.
A structured overview document that provides you an accessible introduction to audience identification and planning. Designed to be user-friendly, the document is easily understood and is the ideal first step in ensuring a project reaches its intended audience.
Audience Engagement Support Call
A straightforward conversation that takes the uncertainty out of audience engagement and supports you to identify, explore, understand or reach your intended audience.
Bespoke Audience Research
Observational and participatory dialogues and ‘deep hanging out’ through an immersion of ourselves within your culture. We strive to capture, illustrate and interpret the value and impact of your audience’s experience through the use of our Sandbox frameworks in addition to existing data from a number of regional and national desk-based sources.
Disconnected Bodies’ Audience Sandbox
Sandbox is our set of industry-leading frameworks and models designed to provide a complete understanding of arts audience psychology and engagement.
Sandbox’s value lies in the ability to simplify the complex dynamics of arts engagement, allowing cultural organisations to better influence engagement behaviour through the use of the most comprehensive audience profiling available and a fresh approach to an audience’s participation journey.
Developed from collaborations with psychologists, sociologists, arts professionals and over three thousand audience interactions, Sandbox is genuinely becoming a game changer for the wider cultural sector, and is only available via Disconnected Bodies.
“Relying on fixed audience segmentation – the round hole that you’re trying to fit your square peg – doesn’t make sense. Rather, determine your own audience sets that are relevant to your work and from which organisation-specific approaches can be determined.
After all, how can 67 million people fit into a handful of pre-defined categories?”.
Bespoke Audience Research
When commissioned to oversee audience research we look to strike a balance between measurable impact and immeasurable value. We strive to capture, illustrate and interpret the value and impact of your audience’s experience through the use of our Sandbox frameworks in addition to existing data from a number of regional and national desk-based sources.
Although audience research can be time consuming, over a number of years we have distilled down methodologies that largely focus on observational and participatory dialogues and ‘deep hanging out’ through an immersion of ourselves within your culture.
If you believe bespoke audience research would be of benefit to your programme, please message us to discuss methodologies. If a focused two-day workshop of intense data collection would be more suitable, please consider our Audience Voice sessions.
Ruby Dixon, Kai LaB
Disconnected Bodies have been fantastic in supporting me in the development of two grant applications for the Arts Council England. Pablo continues to be very generous in offering his time as I look to build knowledge around engaging new audiences and making cultural experiences accessible. Pablo is a great communicator and a pleasure to work with!
SOCIAL ART NETWORK
Pablo offered us a valuable service to help understand who we were working with and how we we reaching our diversity targets. The Audience Roadmap he developed for us also began clarifying where we needed to reach to next to ensure we are connecting with a range of people.
Harshiv Parekh, Comma Sounds
Disconnected Bodies were a pleasure to work with and were incredibly helpful with the issues my business was facing and gave practical useful advice.
SOLON FLUZIN, ANAM CARA
I was specifically interested conducting a competitive analysis, and upskilling my social media marketing. As an emerging independent Sound Art curator and Arts project manager, Pablo’s professional support has been instrumental in providing me with essential audience marketing tools and best practices.
Adonia Bouchehri, Artist
It was really helpful to discuss the different options for possible audience participation that are available to me in the context of my project.
CATHRINE BORWICK, ARTIST
I reached out to Disconnected Bodies to build a better understanding of cultural marketing and audience development for experimental music programmes. I found their approach both insightful and relatable. I was able to work with Pablo on several projects (a prospective Lottery Project grant application and a successful DYCP grant application) and flexibly book 7-8 hourly sessions to support me along the way.
Book a Free 30-Minute Video Consultation.
A complimentary chat to discuss your requirements or any current engagement sticking points you may be facing.
We’re happy to provide free guidance that may resolve your questions within the half hour, or discuss how we can work together longer term.