Disconnected Bodies
Experts in Innovative Arts Marketing. Audience Engagement & Psychology Consultants.
Our Services
Using our game changing approach to arts engagement, we support clients with the audience challenges they’re facing through overarching audience advice and practical arts engagement or marketing planning support that identifies, explores, understands and plans to reach an audience.
We formalise the vision of the relationship clients want to cultivate with their audience, taking out the guesswork and including specific roles for the audience and themselves.
Our range of customisable audience solutions have been designed to meet the requirements of both independent artists and arts organisations of all sizes, including the meeting of ACE Project Grant and NPO engagement criteria.
What we can do for you
Identify the audience that fits
Using our Sandbox framework for a complete understanding of your audience psychology and engagement.
INCREASE REACH & DEEPEN ENGAGEMENT
Giving more people the chance to take part in the arts, no matter where they live or their social, educational or financial circumstances.
Developing a programme that meets your audience’s self, social and societal needs.
ENRICH EXPERIENCES
Ensuring all audiences participating in your offering leave having been inspired, moved or challenged.
GROW AND DEVELOP AUDIENCES
Giving current audiences the opportunities to become frequent attendees; advocates for your offering, and who share the value of your programme with others.
REACH HIDDEN OR UNENGAGED AUDIENCES
Conducting thorough investigations to break down participation barriers, reach those less confident, re-engage those who have yet to return after COVID-19, identify those who are skeptical and work to excite newcomers.
Achieve arts council let’s create outcomes and investment principles
Supporting your current and future partnerships with ACE, including achieving NPO objectives; outlining your contribution as an arts organisation and demonstrating the tangible value the public receive from their investment in you.
Arts council core metrics
- Presentation
- Distinctiveness
- Right/Well thought out
- Relevance
- Challenging
- Captivation
- Meaning
- Enthusiasm
- Local Impact
- Originality
- Risk
- Excellence
attract commercial sponsorship & financial contributors
Profiles, behaviours and psychographics of your audience to attract commercial sponsorship and potential financial/commercial contributors.
Build your legacy
Ensuring the public experience a long-lasting ‘impact echo’ from your work.
Many audiences remain hidden or unengaged, work with us to breakdown participation barriers, reach those less confident, re-engage those who have yet to return after COVID-19, identify those who are skeptical and work to excite newcomers.
We thrive in recognising when change is needed; diagnosing engagement sticking points and responding to audience opportunities to provide multiple routes to participation.
The Solutions.
We deliver unique, specific and precise panoramas of your audience to provide you a multi-level perspective on current and future audience engagement and development.
Audience Engagement Road Map
Providing medium to large organisations with arts marketing and audience engagement strategic documentation that formally organises the identification and exploration of intended audiences.
Read More
The development of a Road Map is a straightforward process that encourages a wider vision of participation, clarifies audience objectives and provides an actionable plan that takes the uncertainty out of audience engagement.
Road Maps are intended as a long-range reference document for the situational analysis and initial research/data collection elements whilst also offering individualised and actionable engagement strategies alongside monitoring planning.
- Support strategies for change.
- Encourage artistic and financial stakeholders, including funders.
- Demonstrate commitment to access/inclusion and artistic value.
- Develop or deepen your audience on limited resources.
- Support funding bids.
Our Audience Engagement Road Maps are the gold standard in audience engagement planning, taking full advantage of our industry-leading Sandbox tools.
Audience Profiling
A structured overview document that provides you an accessible introduction to audience identification and planning. Designed to be user-friendly, the document is easily understood and is the ideal first step in ensuring a project reaches its intended audience.
Read More
Audience profiling sets the foundation for effective implementation of engagement planning and allows for projects with limited resources, including staffing and budget, to achieve the audience reach and depth of experience they aspire to.
Audience Engagement Support Call
A straightforward conversation that takes the uncertainty out of audience engagement and supports you to identify, explore, understand or reach your intended audience.
Read more
We look to provide individualised advise on the audience participation issues you’re facing as either an independent artist or arts organisation.
£30/hour incl. VAT
- Bookable in slots of 1 hour.
- Free 30-minute video consultation beforehand – to prepare material for the session.
Bespoke Audience Research
Observational and participatory dialogues and ‘deep hanging out’ through an immersion of ourselves within your culture. We strive to capture, illustrate and interpret the value and impact of your audience’s experience through the use of our Sandbox frameworks in addition to existing data from a number of regional and national desk-based sources.
Read more
When commissioned to oversee audience research we look to strike a balance between measurable impact and immeasurable value. We strive to capture, illustrate and interpret the value and impact of your audience’s experience through the use of our Sandbox frameworks in addition to existing data from a number of regional and national desk-based sources.
Although audience research can be time consuming, over a number of years we have distilled down methodologies that largely focus on observational and participatory dialogues and ‘deep hanging out’ through an immersion of ourselves within your culture.
If you believe bespoke audience research would be of benefit to your programme, please message us to discuss methodologies. If a focused two-day workshop of intense data collection would be more suitable, please consider our Audience Voice sessions.
audience voice workshops
Run in collaboration with an organisation, Audience Voice sessions are led by Disconnected Bodies and are highly adaptable for many desired outcomes, providing the ability to gain insight within a short timeframe.
Suitable when needing to deepen the understanding of specific audience groups such as reaching unconfident, reluctant or ‘newcomer’ audiences.
Following our Sandbox frameworks and modeling, we have designed an informal session for participants, but one that’s intense in its collection of data. Through reliably structured observational and participatory dialogues and ‘deep hanging out’, the outcome is a robust set of findings that cover an audience’s complete engagement journey from baseline psychology to post-engagement impact.
Disconnected Bodies’ Audience Sandbox
Sandbox is our set of industry-leading frameworks and models designed to provide a complete understanding of arts audience psychology and engagement.
Sandbox’s value lies in the ability to simplify the complex dynamics of arts engagement, allowing cultural organisations to better influence engagement behaviour through the use of the most comprehensive audience profiling available and a fresh approach to an audience’s participation journey.
Developed from collaborations with psychologists, sociologists, arts professionals and over three thousand audience interactions, Sandbox is genuinely becoming a game changer for the wider cultural sector, and is only available via Disconnected Bodies.
We Dive Deeper
Here’s 25% of the contents of our Sandbox – with 112 frameworks, models and engagement flowcharts available in total. (We’ve kept the best to ourselves. Naughty people in the past have tried passing our approach off as theirs… tut!)
For the full list and how the Sandbox can be customised for your audience work, please arrange a free call where we’ll be happy to talk you through what the Sandbox has to offer.
- Baseline Psychology
- Thinking Preference and Process
- Motivations
- Motivation Direction
- Cultural Baseline
- Visible Culture
- Invisible Culture
- Ethnocentricity
- Intercultural Competence
- Psychological Foundations of a Culture
- Stigma and Group Inequality
- Barriers
- Practical, technical, cultural, situational, personal, attitudinal and perceptual.
- Decision Making
- Speed
- Planning Style
- Influence Preference
- Stimuli
- Artistic Exchange
- Engagement Pathway
- Engagement Direction
- Entry Point
- Gamification
- Importance of Modelling
- Psychology of Meaning
- Small Group Psychology
- Post-Engagement
- Selective Remembering
- Misremembering
Where Others Fall Short
- Oversimplifies the process audiences go through when deciding to participate.
- Is limited to a set number of segments with very fixed profiling – how can 67 million people fit into a handful of predefined segments?
- Fails to consider the engagement process involves more than one decision and that different factors determine the outcomes of each decision.
- Arts organisations are not provided with enough correct information to determine what strategies may be appropriate and when to use them.
- Doesn’t consider the complete audience journey including artistic exchange or post-engagement impact.
- Over reliance on an audience’s socio-demographics rather than their personal, situational, cultural, institutional and historical factors; not providing the practical guidance needed to influence engagement behaviour.
“Relying on fixed audience segmentation – the round hole that you’re trying to fit your square peg – doesn’t make sense. Rather, determine your own audience sets that are relevant to your work and from which organisation-specific approaches can be determined.
After all, how can 67 million people fit into a handful of pre-defined categories?”.
Bespoke Audience Research
When commissioned to oversee audience research we look to strike a balance between measurable impact and immeasurable value. We strive to capture, illustrate and interpret the value and impact of your audience’s experience through the use of our Sandbox frameworks in addition to existing data from a number of regional and national desk-based sources.
Although audience research can be time consuming, over a number of years we have distilled down methodologies that largely focus on observational and participatory dialogues and ‘deep hanging out’ through an immersion of ourselves within your culture.
If you believe bespoke audience research would be of benefit to your programme, please message us to discuss methodologies. If a focused two-day workshop of intense data collection would be more suitable, please consider our Audience Voice sessions.
Audience voice workshops
Run in collaboration with an organisation, Audience Voice sessions are led by Disconnected Bodies and are highly adaptable for many desired outcomes, providing the ability to gain insight within a short timeframe.
Suitable when needing to deepen the understanding of specific audience groups such as reaching unconfident, reluctant or ‘newcomer’ audiences.
Following our Sandbox frameworks and modeling, we have designed an informal session for participants, but one that’s intense in its collection of data. Through reliably structured observational and participatory dialogues and ‘deep hanging out’, the outcome is a robust set of findings that cover a audience’s complete engagement journey from baseline psychology to post-engagement impact.
What Our Clients Are Saying.
Ruby Dixon, Kai LaB
Disconnected Bodies have been fantastic in supporting me in the development of two grant applications for the Arts Council England. Pablo continues to be very generous in offering his time as I look to build knowledge around engaging new audiences and making cultural experiences accessible. Pablo is a great communicator and a pleasure to work with!
SOCIAL ART NETWORK
Pablo offered us a valuable service to help understand who we were working with and how we we reaching our diversity targets. The Audience Roadmap he developed for us also began clarifying where we needed to reach to next to ensure we are connecting with a range of people.
Harshiv Parekh, Comma Sounds
Disconnected Bodies were a pleasure to work with and were incredibly helpful with the issues my business was facing and gave practical useful advice.
SOLON FLUZIN, ANAM CARA
I was specifically interested conducting a competitive analysis, and upskilling my social media marketing. As an emerging independent Sound Art curator and Arts project manager, Pablo’s professional support has been instrumental in providing me with essential audience marketing tools and best practices.
Adonia Bouchehri, Artist
It was really helpful to discuss the different options for possible audience participation that are available to me in the context of my project.
CATHRINE BORWICK, ARTIST
I reached out to Disconnected Bodies to build a better understanding of cultural marketing and audience development for experimental music programmes. I found their approach both insightful and relatable. I was able to work with Pablo on several projects (a prospective Lottery Project grant application and a successful DYCP grant application) and flexibly book 7-8 hourly sessions to support me along the way.
Recent Clients and partnerships
Book a Free 30-Minute Video Consultation.
A complimentary chat to discuss your requirements or any current engagement sticking points you may be facing.
We’re happy to provide free guidance that may resolve your questions within the half hour, or discuss how we can work together longer term.