Audience Development Strategic Planning
The UK’s leading arts and cultural audience psychology consultants.
Your Blueprint for Bigger, Better Audiences
Our Audience Engagement Road Maps help you formally identify and explore your intended audiences. This strategic document clarifies goals, removes guesswork, and turns vision into action.
Smarter Growth Strategies
Whether you’re working with limited resources or applying for funding, our Road Maps—powered by our Sandbox tools—are the gold standard for sustainable, high-impact audience engagement planning.
Winning Stakeholder Buy-In
Showcase your commitment to access, inclusion, and artistic value. Our Road Maps support strategies for change, impress funding bodies, and give artistic and financial stakeholders confidence in your audience plans.
Download our Audience Development Strategic Planning Information Pack
Engagement road Map
An Audience Engagement Road Map is a clear, long-term plan that defines your outreach goals and takes the guesswork out of engagement. Easy to implement and funder-friendly, it’s the gold standard in strategic audience development.
Situational Analysis
We assess your internal capacity, current audiences, and sector position—alongside funding access, untapped audience potential, and competitor activity—to build a clear, strategic picture that strengthens engagement, supports growth, and maximises your cultural impact.
Research
Develop tailored audience insights using custom research methods and our Audience Sandbox tools to deepen understanding and inform engagement strategies.
Audience Profiling
Identify and profile audiences, map their journey through engagement stages, and develop tailored arts offers and reach strategies to build strong, meaningful connections from initial contact to lasting impact.
Strategy
Analyse and classify marketing segments, audit audience and programme data, and develop strategies for reaching current and new audiences. Build strategic alliances and implement commercial approaches to drive audience growth and enhance engagement.
Implementation
Plan targeted tactics, outline marketing actions, and manage budget to effectively reach and engage your audience.
Measuring & Reporting
Track engagement using a controls and monitoring planner to ensure effective oversight and continual improvement.
Book a free 30-minute Video Consultation
Book a free 30-minute consultancy call and speak with Disconnected Bodies’ Founder Pablo Colella.
We pride ourselves on offering free, no strings attached advice. Book a day and time that suits you then leave it to us to get you moving past sticking points and towards your goals.
Don’t want to wait? Give our team a call on 020 3633 7617