When Evaluation Loses Its Edge
Evaluation is essential, we’d be the last to say otherwise, but it’s not a 24/7 job. At its most effective, evaluation gives you meaningful, actionable insight that you can actually use. It’s a tool for learning and improvement, not a constant background hum of data collection.
We’ve all seen it; stacks of feedback forms in a box under your desk, or a tangle of unloved digital files in a forgotten folder. Maybe it’s the pile from every teacher who brought a class visit. Maybe it’s the stack of post-event surveys that all say “It was great!” and not much else.
Sure — when you launch a new programme, that feedback helps you tweak and improve. But if you keep asking the same questions, you’ll keep getting the same answers. After a while, you’re just collecting words without learning anything new.
And here’s the hard truth: when your data stops surprising you, it’s probably no longer worth the effort of gathering it.
A Better Way to Think About Evaluation
Instead of treating evaluation as a constant drip-feed, think of it as a spotlight.
Sometimes you need that beam wide and bright to get the full picture — like when you’re piloting something new. Other times, it’s more useful to narrow in and look closely at a specific area, behaviour, or group.
- Dig Into the ‘Why’
Numbers can tell you what’s happening, but conversations, interviews, or creative evaluation activities can help you uncover why.
- Ask New Questions
If your current evaluation isn’t giving you fresh insight, shake it up. Replace “Was the event enjoyable?” with “What would make you want to come again?”
- Use It Like a Spot-Check
Think of evaluation as a health check for your projects, not a constant pulse monitor. Drop in, look closely, then step back to reflect.
Our take at Disconnected Bodies?
Evaluate less, but better. Because evaluation isn’t about collecting more data — it’s about collecting the right data, at the right time, to make your work thrive.
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